How to Stand Out & Get Embraced by Any Audience
In this monologue, Kevin Simpson shares his experience speaking at female‑focused and entrepreneurial events and explains a deliberate tactic he calls the “minority‑of‑one” approach. He observes that when he is the sole person of his demographic (e.g., the only white male) in a community, the audience tends to embrace him, offering guidance and attention. He notes that this effect diminishes once a second person of the same type appears, turning the group into “pervs.” By intentionally positioning himself as the unique outlier, he gains trust and support. Simpson also describes how he progressively tailored his presentations to the specific audience—learning about female entrepreneurs, speaking their language, and thereby elevating his status within that niche. This combination of uniqueness and relevance led to high‑visibility speaking slots at atypical events for a male speaker, which then opened doors to larger, more diverse entrepreneurial gatherings.
