Kevin SimpsonCPA Web Books · Founder at CPA Web Books

Is Money Your ONLY Business Goal?

28 Jul 2026 · 1 min

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In this concise monologue, Kevin Simpson urges entrepreneurs to confront their true purpose and identify sources of happiness that lie beyond financial gain. He emphasizes that while generating revenue is essential for sustaining a business, money should be viewed as a facilitator—a means to an end—not the ultimate objective. Simpson rejects the 'Greed is good' mentality epitomized by Gordon Gekko, labeling it a harmful myth. Instead, he advocates for building impact, caring for the community, and using entrepreneurship as a vehicle for personal expression, positioning these values as the real drivers of fulfillment.

Chapters

Entrepreneurs need to get really raw with themselves about what is their purpose and happiness source outside of the money. Yes, you will find ways and you need to generate money to sustain the business components and where money is a facilitator. It's a means to the end. It ain't the end. I didn't understand that when I was younger. I thought like Gordon Gekko from Wall Street was like, he's a hero. Greed is good. Total nonsense. It's a total lie. Impact is good. Caring for your community is good. Using entrepreneurship to express who you are is is good and the money is important, but it's not the source to happiness.