Kevin SimpsonCPA Web Books · Founder at CPA Web Books

💋 Keep it Simple Stupid (sorry for calling you stupid) #products #smallbusiness #entrepreneur

26 Apr 2024 · 0 min

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0:25

A founder compares two product designs to show why simpler wins with customers. Device Two's straightforward approach beats complexity every time. Make your product stupid easy to understand, and people will actually buy it.

Let's see if you can pass this entrepreneur's test on what has customers more likely consuming from you. I'm going to give you two examples of one device. You tell me which one is more appealing, Device one or Device two? I suspect just looking at that, Device two is more appealing. Why? Because it's simpler. And when you make things simpler, people are more likely to consume from you. So make it stupid, easy.