Grow your customer base by partnering with your clients' other vendors. When you build relationships with complementary businesses in the same vendor circle, you gain access to their entire network of prospects.
For any entrepreneur who's looking to expand their business, here's how you do it. It's called the vendor. Well, check this out. Any of your clients are dependent upon more than just you. They're dependent upon the other vendors that serve them. So perhaps you can partner up with the other vendors and build alliances. Don't just focus on getting client referrals. Focus on the vendor network they work with. Build relationships, and you'll find that you're all walking in a common circle. That's where the biggest opportunity for new clients exists.
