Kevin SimpsonCPA Web Books · Founder at CPA Web Books

Mike Michalowicz Speaking at PDS 3 1 2016

3 Mar 2016 · 0 min

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In this brief excerpt from a live presentation, Mike Michalowicz explains how standing ovations spread like a wave: one person stands, others follow, creating a cascade of applause. He reveals that many of the participants who give standing ovations are actually hired actors, referred to as "salts," employed to generate the appearance of enthusiastic audience support. Michalowicz then offers practical advice to listeners about navigating and contributing to such audience dynamics.

Oh, I guess I should be standing, too. It's the hidden progress. Should I stand up? They stand up. More people stand up and all of a sudden everyone's standing up and breaks out like a wave. Chances are you didn't start it, but you joined the wave. Now, do you know those people that gave the standing ovation are called salts? They're actually hired actors. You're talking about the bottom of the acting pit. We're going to put you in the audience to get the same ovation. Here's my advice.