Kevin SimpsonCPA Web Books · Founder at CPA Web Books

Mike's Likes 5/20/21| Yanik Silver & Dorie Clark

20 May 2021 · 2 min

Watch on YouTube

1:31

In this brief "Mike's Likes" segment, the host shares three personal recommendations aimed at entrepreneurs and speakers. First, he suggests wearing eye‑catching, comfortable shoes during speaking engagements or sales pitches, arguing that distinctive footwear draws attention and can enhance a presenter’s presence. Second, he recommends Yanik (Yannick) Silver’s book Evolved Enterprises, describing Silver as a modern marketing thought leader whose work helps business owners rethink how they build and serve society. Third, he endorses Dorie Clark’s The Entrepreneurial You, noting its relevance for today’s surge in entrepreneurship and its value for startup founders looking to reinvent their entrepreneurial approach. The segment closes with a friendly wish for good times.

Chapters

Today's Mike's Lights is gonna be some unexpected stuff. First of all, let's start off with this. You know, we gotta put some funk into our step. So these are shoes. Honestly, I don't know where I got them, but they are. They were like literally 30 bucks and they're pretty darn comfortable. So I don't know, I think they're pretty cool. And the funny thing is people notice shoes. People notice shoes. So when you are doing a speaking engagement or you're doing one of the most important speeches, which is a sale or whatever it is, if it's in person or people have an opportunity to see your feet wear shoes that are cool, that's my little tip for you. Oh, and here's the books I love. Check this out. This is by Jannik Silver. And if you don't know who Yannick Silver is, he is one of the, I would say, kind of thought leaders in modern marketing. He innovated Internet marketing, and subsequently his techniques have been deployed in so many areas. His book Evolved Enterprises speaks to the next level of his pursuit, which is to help business owners reimagine the way they build their business and how it serves society. So check that book out. And then Dori Clark, a great personal friend of mine, wrote the book the Entrepreneurial youl. I can't think of a book that is more appropriate for the times we're experiencing right now. Everyone is going to entrepreneurship and so it's great for a startup entrepreneur. It's great for reinventing your entrepreneurial game. That's what I recommend. Those are my Mike's likes today. I'm wishing you good times.