In this motivational monologue, the speaker addresses small‑business owners who feel uneasy about promoting their products during an economic downturn. He recounts a conversation with a friend who runs a coaching and profitability service and is hesitant to market because she fears appearing opportunistic. The speaker challenges that hesitation by emphasizing that if a product or service is genuinely better than the competition—especially when it can help people escape predatory credit‑card debt—there is a moral duty to market it. He frames marketing as an obligation to protect the community, out‑sell “bad guys” who push debt, and provide needed relief. The speaker urges listeners to step up, overcome guilt, and actively market their superior offerings as a way to care for customers and the broader community.
Chapters
I just finished my last call for the day. I got a Zoom set up there, and we just wrapped up our call. And I got to share something with you. You have a responsibility here as a small business owner to out market the competition. Here's the deal. I was talking with my friend, and she does coaching and profitability, both for our home lives. So fiscal responsibility at home and in our business. And she said, I'm really nervous about marketing. I don't feel comfortable. I don't want to be opportunistic, particularly in these weird times like this. She says, I don't really if I should push forward. And that's when I said, let me ask you something about your product. Is it better than the competition? She said, yeah, it's so needed. She goes, in fact, credit card companies are marketing and pushing more debt right now. They're encouraging people to take on more debt for immediate pain relief, for the long term agony of being overburdened with debt. She's like, my product fixes this. I can help people in weeks to improve their situation, even in times like this. And I said, but she goes, I can't market it, damn it. She has to market it. If you have something that's better than the competition, if you something that's a better service, you have a responsibility to market it. If you're afraid of marketing, this is not the time to step down. It's the time to step up. I mean, if you have a product or an offering that's better than the competition, if you can care for your customers right now better than anyone else, damn it, market it. You have an obligation to market it. You have an obligation to outsell the bad guys. You're one of the good ones. Sell, market. You're responsible for that. It's the only way we can care for our community. All right, all right, small business owner, let's kick some ass.
