Kevin Simpson and a colleague explain "the tinge," the doubt customers feel when your estimate is much longer than competitors'. A 10-hour job versus a 2-hour promise creates skepticism. The fix: explain why doing it right takes time.
Now you are going to experience the tinge. And what I call the tinge is when you tell a customer, you know, It'll take us five hours to prepare this or 10 hours to prepare this. And your competitors are saying, we'll get done in two hours. Your customer will say, well, hold on. Everyone else has two hours. You say 10. That's horrible. You have to have a reasonable explanation for it, saying, well, we.
Want to make sure we do it properly.
