Mike Michalowicz argues that reading the Profit First book doesn't make someone qualified to teach it. He points to over 500,000 professional implementations and compares unqualified practitioners to surgeons without training, urging business owners to work with certified Profit First Professionals instead.
I'm Mike Michalowicz. I'm the author of Profit First. I'm here to bust Profit first myths. One, sadly, is perpetuated by some accountants and bookkeepers. They say, I've read the book Profit First. I can do this for you. Well, we've over 500,000 implementations of Profit first under professional guidance of Profit first professionals, and we found this to be true. Businesses that just do Profit first under the guidance of someone who's read the book aren't necessarily doing it right. In fact, they've only experienced the tip of the iceberg. Imagine a surgeon coming to you and saying, well, I read the book on this surgery, I'm ready to get started. And they pull out their scalpel. Do you want them operating on you? Imagine an accountant who says, I just read a book on accounting. I'm an accountant. Now let's get started. You want practical experience. You want proven capability through testing and certification. And you want someone who's constantly learning. That's what Profit First Professionals are. So if you are seeking professional guidance, I strongly encourage you to at least evaluate a Profit first professional and see how they can up level the Profit first game for your business.
