Promises Best Practices PT 1
19 Nov 2021 · 0 min

0:17
A business principle: under promise, over deliver. Set ambitious commitments you can beat consistently. That builds credibility and drives growth faster than just improving quality alone.

A business principle: under promise, over deliver. Set ambitious commitments you can beat consistently. That builds credibility and drives growth faster than just improving quality alone.
Under promise over deliver. The biggest way to improve a business is not by getting better on your deliverables. It's actually by improving your promises, setting promises that are on the outer side of reason and then beating those promises.