Kevin Simpson says asking customers what's wrong with your business gets nowhere. Ask them what's wrong with your entire industry instead. They'll tell you the truth about pain points nobody's solving, and you can fix those gaps before competitors do.
If you're a business owner who wants to improve their business, there's a secret way of doing it. Do not ask your customers, what am I doing wrong? There's no social consequence. They won't tell you. Instead, ask your customers, what's wrong with the industry. Now it's the person who's not in the room. And they can speak the truth about your industry. You fix that, you dominate the industry. I've been hiding behind this bar to make sure no one was here so you could hear the truth. Don't ask what's wrong with you. No one will tell you the truth. Ask them what's wrong with the industry and that's the thing you need to fix.
