You are a Manufacturer...yes YOU!
In this brief motivational talk, Mike Michalowicz argues that every business, whether it produces physical goods or services, functions as a manufacturer. He defines manufacturing broadly as the creation of a deliverable—either a product or an emotion such as confidence, fun, or protection—for the client. By citing examples ranging from accountants (manufacturing confidence) to roller‑skating rinks (manufacturing fun), he illustrates how even non‑traditional businesses produce intangible outcomes. Michalowicz stresses that manufacturers succeed by reverse‑engineering their deliverable: they prototype the desired result, then map and refine the steps needed to achieve it as efficiently and consistently as possible. Applying this mindset to any business enables greater operational efficiency, consistent client experiences, and stronger brand loyalty.
