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When families pick a circus in a new city, they choose the famous names like Ringling Brothers and Barnaby Circus. Name recognition makes the choice feel safe and reliable.
When families pick a circus in a new city, they choose the famous names like Ringling Brothers and Barnaby Circus. Name recognition makes the choice feel safe and reliable.
If you come to visit our city and you come into town and you're with your family and you decide we should go to the circus, you will see advertisements for both. Statistically, you will go to Ringling Brothers and Barnaby Circus. Why? Because you recognize the name? It's a safe bet it's the familiar in this case.
And it's safe.
