In this episode of the Connector Podcast, host Koen Vanderhoydonk interviews Adam Rubin, CEO and founder of OmniWave Fintech, a wealth‑tech platform aimed at institutional investors. Rubin explains that OmniWave’s core mission is to turn market chaos—especially in the highly liquid forex market—into consistent, automated returns by decoding global sentiment, which he likens to listening to sound, frequency, and vibration. He describes the product’s standout feature: a transparent, real‑time reporting and auditing system that gives wealth managers full custody and visibility over every position, addressing a common pain point with traditional hedge‑fund black‑box reporting. Rubin also discusses OmniWave’s work with NGOs, offering a digital engine that helps grant‑making organisations become financially self‑sufficient despite their risk‑averse nature. He cites niche institutional opportunities such as Formula 1 teams that allocate a small portion of budgets to risk‑reward programs, illustrating broader market demand for self‑perpetuating funding engines. Rubin shares his surprise at the strong market reception and the claim that OmniWave is currently the only full‑stack solution combining sentiment analysis, risk management, and transparent reporting. Looking ahead, he predicts increasing global volatility, rapid advances in computing power and chipmaking, and a new generation of young entrepreneurs empowered by these tools. The episode concludes with a call‑to‑action directing listeners to omnivavefintech.com and LinkedIn for more information.
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Welcome to the Connector Podcast, an ongoing conversation connecting fintechs, banks, and regulators worldwide. Join CEO and founder Koen Vanderhoydonk as you learn more about the latest available trends and solutions in the markets.
Welcome to another Connector Podcast, and today I've got with me Adam. Adam is dialing in from Omniway Fintech. Adam, who are you?
Nice to be with you. Nice to meet you on the podcast, Koen. So my name is Adam Rubin, and I am the CEO and founder of Omniway Fintech, a wealth tech solution for the institutional market.
Oh, that's my cup of tea. Can you tell us a little bit more about your company and specifically the spark behind this idea?
Definitely. The purpose of Omniway was to provide a full turnkey solution that would deliver a simple and effective answer to a complex problem, which is how to beat the markets full-time consistently and to do it automatically using the latest tools available.
Well, that's a very bold statement, I may say, to beat consistently the markets. Are you able to, to tell us a little bit about the mustard?
Definitely. I think that there are many markets to choose from. Let's start there. There are many asset classes. There are so many interesting deep corners of the market. You can see that in the institutional world from high-frequency trading programs to algorithmic delivery, there's been a lot of development over the last, let's say, 30, 40 years. From my own personal perspective, the deepest, most liquid market would be the forex market. And these specific opportunities inside forex really represent the opening to create consistency where typically there's chaos. One of the key factors of OmniWave is that we're decoding the active noise of the global sentiment, which I'm sure we'll get to in a bit more detail later. But by decoding that noise, we're able to create actionable insight which can take on this very deep liquid market and create consistency where it just didn't exist before.
That's a rather technical description. How would you actually describe it to somebody when you go to a shop in your streets and there is the little old lady to whom you have to explain what you do?
I think the simplest, or let's say the most spiritual direct way to talk about this would be that the world is based on sound, frequency, and vibration. And through those sounds and frequencies, we can take away actionable insights. So by listening to the noise, we can decipher the key to understanding whether something will be moving up or down. And if you can get ahead of the price action and the price movement, you're able to then lay your automatic positions in place to generate returns. So for the old lady or my grandma, let's say in the shop, Nana, we're listening to the noise. We're taking away understanding from that noise, and then we're applying what we've taken away from that noise into active positions in the market.
But then if we then dive in again on the more technical side, if I look from a product perspective, what would you say is the most exciting thing that you've built for wealth managers or professional investors?
The entire system to me is exciting, obviously, because I'm a bit obsessive as a CEO and founder. For wealth managers or professional investors, we've always seen that there's a massive lack of transparency for these wealth allocators, for these wealth managers. And I'm talking about, you know, typically where they use a hedge fund, they send off funds, they lose control and custody, and then they're waiting in the dark essentially for a black box to deliver back to them a prize or a PDF report. Something that I feel is probably one of the most exciting aspects of what we have here Mm-hmm. Is one of the world's first transparent reporting and auditing systems. And that simply means that from point of connection, um, to our turnkey solution, the wealth managers, the wealth allocators, the professional investors can see in real time every single position that's being managed, every single outcome. They can have a one-click downloadable, uh, report to hand over to their accountants. We've really changed the map in terms of providing transparency on the reporting. The rest of the system is still, for me, very sexy, very exciting, from the web intelligence engine to the way that we're dealing with the sentiment analysis and signal weighting and the risk analysis and risk guarding system. There are a lot of aspects there. But I think for these guys, the transparency and the control, keeping custody and having transparency of what's happening, that should be pretty refreshing and pretty exciting for them.
No, and I agree. I see your excitement and I feel your excitement because I was glad to have a demo from you guys when I was in Bangkok together. And fast forward today, in one of my latest conversations, you also mentioned that nowadays you do a lot of business with NGOs. Can you walk us through on that part?
For sure. I think each human being goes through a process of understanding how they want to find their place in this world. And from a very early age, I've always been attracted to trying to help others. Same for my partner, Cassie. A good example of that is during the COVID drama that we all experienced around the world, we started taking some time to teach kids online and get into sort of STEM education side. And it was through some of those courses and some of those connections that we managed to meet a few people specifically at this time out in Asia that work for nonprofit organizations and a few NGOs. Now, interestingly, what we found was quite unexpected. These organizations are provided huge amounts of funds and grants from donors and from governments, and their job is to assign and allocate those grants and funds for the greater good of the communities where they're focused. However, there's a very strange balancing system that's a bit weighted in the wrong way. So the more philanthropic the organization is at its core, the less financially competent it actually turns out to be. And I think the same is true if you look at those in the world that are truly focused on creating more money and just on the finance side, they're less philanthropic in nature. So we saw a gap that we weren't aware of previously where these NGOs and nonprofits are crying out essentially for modern digital transparent tools that can enable them to become more self-sufficient. And specifically, you know, from a basic mechanical perspective, Mm-hmm. when they run out of funds that have been granted to them to allocate, or they run out of the next government initiative, they're sort of back to square one as an organization. They have to do the whole thing again. So we wanted to create an engine in the middle of nonprofits and NGOs and similar organizations that can help them to generate their own future budget— budgets and have essentially more self-sufficiency, less reliance on being donated, receiving donations, let's say, from different parties.
Is it not revealing a bigger gap than just with NGOs? Is it not the fact that there is a large gap between institutional-grade investment tools versus what is available for personal use?
Definitely. It really also comes back to a story of risk management and risk-averse mentality. So one of the biggest let's say, blockers of servicing NGOs and nonprofits is the fact that they're very much allergic to risk, as you might expect, and they're quite unlikely to assign funds even to a very micro-risk style of allocation. So there really needs to be a lot of work in there when it comes to expectations and managing them, and of course delivering to those expectations perfectly for long relationships. In the institutional market, there are really interesting corners or areas that I've been looking at for a number of years now. So a nice exciting example would be Formula 1. Not many people know, but a majority of Formula 1 teams actually allocate up to about 3% of their annual team budget to risk-reward programs because they're so reliant on sponsors to pay for the next team parts and to have the names on the cars. Of course, for a team like, let's say, Williams, that isn't really in the top 5 performers or not at this time, they might really suffer as a team in the development because they're not able to achieve enough sponsorship money. So institutions such as Formula 1 teams or even private yacht manufacturers or private plane manufacturers, that's kind of the more luxury side of the market and more exciting to look at. But in general, institutions would do well to have strong engines inside the core of the organization which can create almost like a self-perpetual motion of creating further funds for themselves. I think a majority of institutions are interested in that angle.
Yeah.
And not all of them will be positioned in order to set up. However, it typically always starts with a conversation and, you know, if things match up and there's a good match and nature's with you, then after many more conversations and plenty of PDF documents and further calls, you get that opportunity. And that's what we're hunting for mostly here. Makes sense.
Well, talking a bit about doing business in the market, you obviously got feedback. What was maybe a feedback that surprised you the most?
I think, you know, it was a little bit shocking to me how well we were received. I know that might sound a bit strange, but when you're creating and as a startup, as a founder, you've got your beautiful idea, which of course is all that you care about and think about and Talk to everyone about even the taxi driver and dry cleaner for me know all about Omiway.
Sounds familiar. Sounds familiar.
So you know the the the amazing welcome that we've had at multiple events globally, at some roundtable discussions with extremely powerful, well-experienced people, even those that work for giant auditing houses that have seen you know potentially thousands of startups. You know the the excitement about what we have, the understanding that the world is very much full of noise and we're decoding it. So the immediate welcome was really quite surprising and a lovely one. The other side that I was quite surprised to find out is that we're actually the only company of our kind. So there are many toolkits out there, there are many sentiment analysis tools out there, there's lots of AI programs out there and dealing with data, But we are the only one of our kind at this stage in the world at this time that has everything as a full total solution, which, you know, again, was a little bit surprising, but a welcome one.
Understood. It can be a benefit, but it can also be an issue in a way that you need to explain because people think it's too good to be true in a way. What is the future looking forward? Because as we're heading towards the end of this podcast, I'm also curious to learn a little bit more about what is the next 5 to 10 years on the planning?
Well, I think that there's probably not one of us out there that can truly predict the future. We can assume, and some of the base assumptions that we have here, and for me myself, is that the world is set to become more volatile. We're seeing an uptick on large-scale political events, economic policy, even natural disasters, unfortunately. You know, the world is becoming a more and more volatile place. And this is going in line with the progress of technology.
Mm-hmm.
So I'm a super geek. I read most of the day, not a fan of TV, which means I miss out on all the latest great shows that people talk about. But it means I'm very up to date with regards to where the power of computing is currently sitting and chipmaking. And really, that's the future that I see over the next, let's say, 3 to 5 years. A massive progression of computing power, of chip-making facilities, of ability for computational amounts of data to increase. And that leads us to places such as universal wage. That leads us to places where we have a higher understanding and respect for the environment around us. It can lead to further spacefaring expeditions. and interesting sci-fi kind of aspects. And I think that the greatest sort of more human angle is that the youngest of generations right now, I'm talking 12 to 16, 12 to 18 years old, they're empowered with the tools that are available to them.
Yeah.
There are VCs that are funding kids that haven't finished high school yet because they're going on to open companies and leverage tools. And that for me, shows the astonishing speed in which things are moving. And it's kind of hard to understand, you know, as an individual, but if you take a step back and look at the big picture, we're moving fast, we're gonna move even faster, we're volatile, it's gonna be even more volatile. And of course, when things move very fast, there's typically more opportunities rather than less. So, you know, if you can start to move quickly—
Talking about opportunities, Adam, And then maybe as a last thing here in this podcast, yeah, I mean, super interesting. So I'm pretty sure there's a lot of listeners that are interested to learn more about you and your company. How can they reach you?
I think the easiest thing is please to come visit the website, which is simply omnivavefintech.com. Via the website, you've got access to our beautiful social pages. You'll be able to connect with me directly and send an email or send a contact message through. We've also got a beautiful digital library where if you're interested in understanding how AI is being used to process and gain actionable insight from data. You can see everything from the full white paper to a client brochure and even a product demo. So I'd welcome any of you listening in, please definitely to bridge the gap, come and check us out. And with pleasure, you can come to our LinkedIn pages, get in contact direct, and I'd love to talk to you, of course. Amazing.
Thank you very much for that, Adam. Thank you for having you in our podcast. Thank you also to the listeners, and please stay tuned as we're gonna discover more fintech news in the next podcasts to come. Thank you very much.
Thank you.
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