Kyle AsayVP of Global Growth Sales | Founder Empowering Sellers

Make Your Cold Emails Stand OUT #shorts

Name: Make Your Cold Emails Stand OUT #shorts
Uploaded: 2024-05-20T13:59:04Z
Channel: Kyle Asay
Description: A short YouTube #shorts video (single-speaker monologue) advising on how to make cold emails stand out. The speaker's main claim is that most cold emails…

20 May 2024

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A short YouTube #shorts video (single-speaker monologue) advising on how to make cold emails stand out. The speaker's main claim is that most cold emails sound identical—often echoing wording from your own website or competitors—which makes them too generic and unlikely to stand out. The advice centers on avoiding high-level, copy-pasted language and instead creating distinctive, specific messaging.

The first and biggest mistake is everybody sounds like everybody else. Every cold email, regardless of the solution, regardless of the value prop, sounds like all the other emails that I get. A really good gut check for this is can you find what you put in your email almost word for word on your website, or even worse, your competitor's website, if you can. That means you're being too high level, you're being too generic, and you're not going to stand out.