A short YouTube monologue (by Kyle Asay, May 2024) diagnosing a frequent cold-email mistake: sales reps write overly formal, boring emails that don't match how they'd speak on calls. Kyle argues written outreach should mirror conversational personality—avoid hyper-formality and boring language—and recommends checking recent emails by reading them aloud to test authenticity and effectiveness.
One that I think plagues Sellers is you're just. You're too formal and you're boring. Right. I think for whatever reason, sellers think they can have personality. On cold calls, they can start off with different opening lines that can be funny, get attention, but then the second they write an email, it's just like hyper professional, hyper formal and extremely boring. So whenever I'm talking to a rep and they're like, yeah, I don't really set a lot of meetings through email. I set most through phone call. I'll have them pull up the recent emails and I'll have them. I'll have them read it out loud to me and I'll just say, look, like, would you ever in your life say those words to the real person? Would you ever make a call and give a pitch like that? And the answer is always no. They just for some reason think that the second you write it down, it has to be formal and boring. That's a huge mistake. Don't think that written needs to be super structured, super formal, and definitely don't be boring.
