Short YouTube monologue advising creators to stop conflating followers with a community. It distinguishes followers as a one-way audience who consume content versus a community made of members who interact and form connections; argues community-building is a stronger long-term investment for creators.
Stop saying community when you actually just mean followers, because they're not the same thing. You see, followers follow your content. But here's the problem. That's a one way relationship. You produce content, they consume it, and the relationship ends there. There's no investment after that, which is a problem. Now a community, on the other hand, is a group of members with similar interests and beliefs. Now, community members want to have connections and interactions with other people who feel and think the same same way they do. And that is incredibly powerful. It's why building a community is a much better long term investment for you as a creator. Just think about it, because pretty soon you'll understand why you can.
