Kyle FordDirector of Product Marketing at Mighty

Audience Empowerment = REAL community building! #shorts

Name: Audience Empowerment = REAL community building! #shorts
Uploaded: 2022-08-11T17:27:50+00:00
Duration: 58 s
Channel: Kyle Ford
Description: A short, single-speaker YouTube short (by Kyle Ford) advising influencers and TikTok creators to prioritize connecting people by building community. The…

11 Aug 2022 · 1 min

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A short, single-speaker YouTube short (by Kyle Ford) advising influencers and TikTok creators to prioritize connecting people by building community. The speaker argues creators should focus on their audience (not themselves), facilitate connections among viewers to foster belonging, and use interactive tactics—live events, questions, polls, contests—that fit their brand. The piece emphasizes emotional connection and the rewarding nature of helping lonely viewers find belonging.

Chapters

The most important role of any influencer or TikTok creator is connecting people. Just think about it. Your content has the power to forge relationships with people from all over the globe and that's especially important right now more than ever because there are so many people out there who just feel alone. People want to feel like they're a part of something bigger. They want to connect emotionally with like minded people and helping to facilitate this is incredibly rewarding. As a creator so how do you do this? Well, the answer is by building a community. Instead of taking center stage, focus on your audience, the people that are supporting you, and encourage discussions between the people that are watching your content. Focus on creating a place for those people to connect with each other and you. You can help facilitate these connections with things like live events, questions, polls, contests, whatever fits your brand. But a creator is nothing without their community. So all of this is just something to think about. If you are one of those creators who truly understands why.