Kyle Ford explains how to build a business people actually want: ask customers what they need, give it to them, and strip away everything else. He uses courses built on expressed customer struggles as an example of simplicity that works.
We could, like, close the summit down right now. It's like, that's it. A lot of y' all think like, well, I'm gonna build this course, and I'm gonna teach people xyz. They don't want that. But what if you just ask them what y' all want and then just give it to them? That. That is, like, we could, like, close the summit down right now. It's like, that's it. That is business. It's like, what do you want? And let me give it to you. What are you struggling with? What do you want? Here it go boom.
