A short YouTube talk (speaker: Kyle Ford) arguing that community matters more than branding. The speaker explains that moving to the Mighty platform helped create a holistic experience for members and stresses that community combats loneliness and provides inspiration during personal transformations or when building a business.
You can have the best logos and the best branding and even the best content, but your community is really, really what matters. And this is why we've been focusing so much on building a strong community. And moving to Mighty actually was a big part of it, because we wanted to provide a space that creates a holistic experience for them. Listen, any transformation that you'd like to undergo, or any goal that you'd like to reach, or a business to build or whatnot. Like, it gets really lonely when you're trying to do it on your own. And when feel lonely or you don't have inspiration, you don't have people around you that show you that it is possible. This is a little bit about the importance of community in terms of leading the way.
