Kyle Ford argues course creators should stop selling themselves and start selling transformation. Members pay for results and peer connections, not the creator. Top communities on Mighty Networks charge up to $1,975 a month by focusing on member-to-member relationships, not platform features.
I want you to flip the way that you think about your customer experience or what your followers are going to pay you for. It's not about you. People pay for progress. They pay for results and transformation. It's one of the reasons why on mighty networks, the average price that someone charges for a paid membership is $48 a month. And most of our most successful mighty networks, that number is 97 or even $1975 a month. Now, those might sound like big numbers, and they are, because people are getting results. They're building relationships that are unlocking new opportunities for them and meeting people in ways that simply are not possible on any other community platform. We know with 98% predictability that the difference between a successful membership challenge, online course or event is whether or not your members are building relationships with each other. Each other. They're finding people who are sharing their stories, their experiences, their ideas that create those kinds of light bulb moments for other members. The best businesses in the world are digital and they create engagement that has people coming back. And when people don't leave, that means even if you're charging $1,975 a month, they're going to keep paying it. Not because they've been tricked into doing so, but because of the reality of the experience that you have created. And I say this from experience having dedicated the last decade to creating communities that actually have extraordinary engagement. Communities and memberships and courses that are chosen by some of the biggest names in entrepreneurship, digital and otherwise brands, digital and otherwise. They understand that when you can create extraordinary engagement and you can have people coming back, the world is your oyster. That is the power of community. That is the power of, of technology that is built for how do you unlock introductions and things that you don't get on slack, you don't get in a Facebook group, they're just simply not happening.
