Kyle Ford explains how to design stretch goals for communities, memberships, courses, and events. Set ambitious targets that make people feel like they're part of something exceptional, even if not everyone reaches them.
You want something that is exciting, you want something that is memorable, and you want something that is specific. It is okay to create those stretch goals, those bigger than life ideas. When you are beginning to talk about that community that you are creating and those paid memberships, those online courses, those challenges, and those events that you are designing, it's okay if somebody doesn't reach these new heights. But by setting them up, you're creating a totally different conversation where you have the opportunity to stand out.
