In this solo coaching episode, Sheena Bianchini explains why members pay for progress and introduces the “Best Year Ever” framework as a way to promise aspirational, specific outcomes for paid‑membership and community products. She argues that over‑realistic promises can limit excitement, while stretch‑goal, memorable visions create a compelling conversation that differentiates a brand. She provides two core diagnostic questions—what can members do a year from now that they can’t do today, and what would make that year the most memorable of their lives—plus a third “day‑in‑the‑life” prompt to make the vision concrete. She then walks through four real‑world examples (Empowerment, Guaranteed Goals by John Acuff, Homeowner HQ, and Gold Comedy), detailing the members’ envisioned best‑year outcomes, the specific milestones they’ll hit, and the resulting business benefits for the community creator (e.g., scaling membership, passive income, freed‑up time, and increased engagement). The episode closes by reinforcing that delivering a member’s best year unlocks “people magic,” driving profitable, high‑impact businesses.
People pay for progress. They want to go from where they are today to that future state. The shorthand that I have found works better than anything else to help people get there Is the Best year Ever.
Hello Gina, Love the podcast, but I'm a little lost on the concept of the best year ever. I'm scared of overpromising to my members and losing their trust. Isn't it safer to be over realistic about what people can accomplish?
People pay for progress. They buy courses, participate in challenges and they go to events. The best year ever is what you are promising your members in terms of progress and the reason that we we talk about it and look at it as your best year ever. Because you want something that is exciting, you want something that is memorable and you want something that is specific. It is okay to create those stretch goals, those bigger than life ideas. When you are beginning to talk about that community that you are creating and those paid memberships, those online courses, those challenges and those events and that you are designing. It's okay if somebody doesn't reach these new heights, but by setting them up, you're creating a totally different conversation where you have the opportunity to stand out. I'm going to show you a couple of examples of best year evers, but I'm first going to start by showing you some questions that are going to help you get to your members best year Ever and what happens when you are able to deliver your members best year ever? It means that you can also have your best year ever. Because when you bring value to people, the opportunities for you to truly shine and build value and build wealth and freedom and flexibility just go up in truly extraordinary ways. So the best year ever. What can your members do a year from now that they can't do today? One of the most important questions to ask because that question fundamentally gets at progress. Second question. What would make this year or the 12 months somebody spends in your community the most memorable year of their lives? Exaggerate. Figure it out. Explore. Think about that experience that is absolutely epic. Another great way of getting at someone's best year ever is what does a day in their life look like a year from now? Not only what are they able to do a year from now that they're not able to do today, but what does that day in their life look like when you can make something that concrete? So if you can get really specific, then you can look at what have they accomplished and who have they met? Hopefully who have they met in your community and finally, what experiences have they had? Skeptics amongst this Group might be saying, well, those aren't realistic. The best year ever is not designed to be realistic. It is designed to create aspiration. And when you can start to move the story forward, you are able to get people closer and closer to that best year ever. When you do this right, you are able to help people see what's possible and especially what's possible when they are surrounded by people on the same path. I want to show you some examples. Empowerment is a membership designed for men to be able to dedicate themselves to upgrading their health, wealth and their freedom. So for them, their members best year ever is achieving every strength goal they have. Coming into the year, their members will achieve financial freedom and do at least one thing they didn't expect to be able to afford. And finally, a year of their best year ever, that person at the end of their year won't even be able to recognize the person at the beginning as empowerment as a community as achieves this on behalf of their members, what are they able to do? Well, they're able to inspire 100,000 men all around the world to commit to personal development. And they are able to have a thousand partners generate $2,500 a month in passive income for them. That is what it looks like for their members to have their best year ever and as a result for for them to have their best year ever as well. Guaranteed Goals by John Acuff Specifically for people looking to fail proof their professional or personal goals, what is their best year ever for their members? That their members will achieve at least one of their stretch goals they didn't think was possible before. They'll add five new stretch goals as they embrace this framework. Finally, they'll bring guaranteed goals to 10 people in their own lives and attract new members in. If every member is helping other people in their lives achieve their goals, the impact of guaranteed goals expands exponentially. They're able to triple their membership and 5x the engagement of that 3 times higher number of members. They are focused on having their members invite at least one new member. And then lastly, this is kind of fun, they'll have time to write their next bestseller. So as a community runs itself and you get that extraordinary engagement, you as the host of that community, you as the digital business owner, has the ability to spend more time on the things that you truly love. Homeowner HQ this is for people who are going through their first home build or their first home renovation. And as you could probably imagine, human beings in transitions building or renovating a home, that's a big one. For their members. What is their best year ever? Well, they'll complete their home renovation feeling like they could be an HGTV studio. They'll come in on budget and avoid common pitfalls. Their members best year ever is that they end the year and end their projects with their key relationships still intact. That they feel massively accomplished and are ready to do it all over again. They're surrounded by people who are on the same path, led by experts who know what they're doing. And as homeowner HQ changes lives, guess what happens? They're able to unlock their best year ever by doubling or tripling the number of smooth home renovations that members of their community are having. And then they're able to work less and create more value and ultimately build the life that they want. So hopefully you hear the specifics in here that aren't just platitudes about millions of dollars about, but really show you step by step, focusing in on your ideal member, delivering to them their best year ever and then being able to utilize and harness that for bringing in new members interested in the same thing. Here's another example. In gold comedy, they bring together women and non binary people who are aspiring to be their funniest selves. What is their members best year ever? They proudly pitch their first pilot. They laugh out loud every day because of the relationships they make in the community and they take risks on stage and get a standing ovation by staying true to themselves. Sounds pretty great. That's the whole point of why we are here, why these are incredibly profitable people magic businesses and is because only through people magic can you get these kinds of results. It's awesome. And so for gold comedy, as they are able to create the best year ever for their members, what are they able to do? Well, double members in the community, especially the ones who contribute and then they're able to launch a sold out showcase at the biggest venue that they can find and fund. So concrete push it a little bit further than potentially is, quote unquote realistic. That is the power of your best year ever. This is people magic. I'm Sheena Bianchini. Until next time.
