A short talk arguing that anyone serious can recruit about 10 members to a community and that traditional top-of-funnel acquisition (promote/ads) loses most people. The speaker proposes flipping the funnel into a "megaphone" that amplifies users rather than the creator to achieve sustainable growth.
Let's agree that anybody who's serious about this can get 10 folks to join their community. If you can't get 10 folks to join your community, you've been spending too much time indoors. How do you get to a sustainable number? Well, the theory is you put attention in the top of the funnel, you promote, you buy ads, whatever it is, and most people drop out. But some end up at the bottom. Converting that word converted. My proposal is you flip the funnel and make it into a megaphone. And it's not a megaphone for you, it's a megaphone for your users.
