Gina Bianchini teaches a two-step formula for recruiting members: define your ideal member and their best year ever, then combine them into a pitch like "We bring together [ideal member] so that [best year ever]." Examples include Slow AF Run Club and Guaranteed Goals by Jon Acuff.
You've already done the work of your ideal member and their best year ever. So you put those two things together to get your big purpose. This is our third module in People Magic Profit where I am going to take you through your big purpose. In this module, I am going to talk about your big purpose. This is your community's pitch. Let me show you how it pulls together. Because it turns out you're going to want to follow a very specific formula for talking to people about your big purpose, about your pitch for your People Magic Profit business. It is this. Your ideal member plus their best year ever equals your big purpose, your motivation for your community. It is your why you have your ideal member, which is just a human being in a transition and then offering them their best year ever. A awesome, memorable way of thinking about progress. The one thing you want to know is that you want to put them together in a very specific format. The reason you want to use a very specific format is because of the way we as human beings hear new information. It's one of the most important reasons to use this formula. And here it is. I or we bring together your ideal member. So however you've described them and then here's the trick so that we can and then what you have for your members best year ever. Our brains are wired to hear who you bring together. And the phrase so that we can is like, oh, what am I going to get for this? So you're answering the question, what is someone going to get for joining your community? And it can't be learn, share and grow. As much as we all want to learn, share and grow. Learn, share and grow is a means to an end. A means to your best year ever. In your big purpose. You want to just skip the step of learn, share, grow and go directly to who is this for and how are we going to use it to get our best year ever? Let's dive into some examples. The first one I have is the Slow AF Run Club. We bring together new slow runners ready to level up so that we can run our first 5k, 10k half or full marathon. What do we have there? Super clear who this is for and what you're going to get for joining, no matter who they are or where they're starting from. Second one, empower men. We bring together men ready to dedicate themselves to upgrading the health of their bodies and finances so that we can achieve our strength, goals, financial freedom, and do one thing this year we didn't think we could afford. So see how concrete this feels? So you're moving beyond learn, share and grow into a world where you're going to stand out from the crowd. You are going to offer people something, especially those motivated people who are hungry for results and transformation. You are going to be able to deliver the thing that they are looking for. And what is that going to do? It is going to open the floodgates, have people join, have people and allow you to help them through extraordinary engagement, get the practices, the habits, those results and transformation that is going to make a difference. All right, let's keep going. Guaranteed Goals by Jon Acuff we bring together people looking for a system to fail proof their professional and personal goals so that we can achieve one stretch goal we didn't think was possible and and add five new stretch goals because we understand the framework for guaranteed goals and how to apply it to our lives. That is the big purpose. Pretty straightforward, pretty easy. So now we are at all of the marketing and content and emails, audience building all the things you have to do in other places. When you build a People Magic business, you simply need to identify who it's for, the narrower the better. How this community, how challenges, how courses are going to help them achieve their best year ever. You put those two things together in a big purpose and you can go out and start talking about it when you create a mighty network. We've got all of this automated for you. So if you just have kind of a rough idea of who you want your ideal member to be, you can use our mighty co host to put that person in. And what you'll find is that it will spit out to you a number of options for your big purpose. So it will help you be able to articulate your ideal member even further and then help with those results and transformation that best year ever so that you can just go out and stop start talking to people, start bringing your members in. I am going to talk to you more and more about the only things you need to have in place before you get started. And here's a hint, it's not a bunch of content. It is a community design plan. I'm gonna show you exactly how to do it in the next three modul. Thanks for tuning in to People Magic Profit, a nine part series where I show you exactly how to build the most profitable digital community membership by creating People Magic. And if you want more, I have got a podcast also called People Magic where we do a deep dive of all of the topics I've covered in this masterclass. Head on over to Mighty Networks where we have got a free trial waiting for you. Until next time, I'm Gina Bianchini. And thanks for being a part of People Magic Prophet.
