How a Holistic Concierge Niches Down Their Ideal Member and Maps Out Their Year

We've been following Gina, the CEO for quite some time and realized that she's really thoughtful and we've seen her journey for how she's built things and it really aligned with the way that we think. Hi, I'm Florence, CEO of Becoming. We're a holistic concierge for performance and well being. We work with a highly curated group of executives and founders. What we do is unique, that we wrap a team of experts around you that we call the Vanguard. Everything from PhDs in sleep, nutrition and movement to experts in peak performance and neuroscience for mental acuity, to former military intelligence profilers who will create a unique identity and belief map so you can figure out where to release limiting beliefs. So our members tend to be high performers, so they're generally time poor and energy poor. So our goal is to really use our proprietary framework to help you figure out where are the biggest unlocks. So what are the one or two things that you can do today to get you to the next level or to reduce stress and anxiety so you can avoid burnout? And we also help you figure out how to make better decisions in alignment with your deeper professional and personal goals. We chose Mighty Networks after looking at multiple platforms. We're all about long term sustainability and really developing something that brings value to its members. So in the same way that we felt Mighty Networks had been evolving and building its community, we felt like that was very aligned with the way that we think of becoming and again, continuing to evolve, always thinking about our members and what creates value for them. So not only was there alignment with how Mighty Networks is built, also really important for us was the fact that the user experience is very simple and it's easy to really configure and curate for our members. We know that everybody's very busy, the world is very noisy and can be a bit overwhelming. So we really wanted to provide something very, very different. And we felt like Mighty Networks would allow us to have that ease of use and that sense of spaciousness so people can really get the value they need.

Becoming has a beautiful landing page that immediately draws the eye. It features all of the members of their team, which is valuable to provide prospective ideal members with a face of who will lead them on their journey. The offer is incredibly clear. On their landing page. Members know exactly what the big purpose is, the results and transformation they will receive. And there's also a really solid hook at the beginning. Finally, at the bottom, you'll find your offer. Becoming is priced at $249 a month. And with that you get that curated group of executives on the forefront of performance and well being. You get to see what you'll receive as well as a really beautiful description of that plan. One thing we love about Becoming is how well they know their ideal members. They know that they're busy in life and don't have time for a multiple week long course. They know that seeing too much content will overwhelm members and push them away. There's plenty of time to join Becoming before their next event which will take you through a special stacking of modulities so that you can uncover your most inner essence and identify your desires. This session on October 15th will also explore the dynamics of self sabotage and take you on a guided journey so that you can start rewiring these self limiting behaviors and beliefs. I always recommend that once your Mighty Network has any testimonials, even if it's just one, that you put them on your Landing page. Let's take a look at some of them here. The unlocks were unexpected. I have a newfound motivation. I find it easy to take action where I was procrastinating. I went from four to five hours of sleep a night to more than seven hours a night consistently without waking up. Not only do these testimonials showcase clear results and transformation, but they make the ideal members realize that they can achieve these too. Right off the bat you can see the same clean, clear branding that we saw on the Becoming Landing page is also reflected inside of the Mighty Network itself. I love the unique visual tour that Becoming added to their welcome space. They individually show off the different screens that members will see and come across as well as how they can use each and every space. This way, members know where to find their course calendar, their events, their their posts and other engagement that is geared on their path to becoming their whole self. Here in the Member Hub, members can find things like their modern leadership course. In addition, they've created a simple monthly calendar that members can follow. One of the many things that shows that Becoming really went above and beyond is how organized and structured this calendar is. It shows members exactly what they're going to get out of the community and to go along with the themes and make sure that members make the best use of them. There is a curated weekly calendar. Each month will include two online sessions, including a guided online experiential class designed to exclusively drive you to growth in a way that's tailored just towards you. As well as an expert salon, the Becoming team brings together global experts with different views on the month's topic to share new ideas and ancient wisdom. And from all of this and these spaces, members say that they feel more calm, less anxious. They feel clearer about their deeper goals and how to make better decisions, better at keeping boundaries less overwhelmed and distracted. They feel more confident with access to experts and a personalized toolkit for how to navigate unexpected events. And they feel supported, seen and safe, which is one of the most valuable aspects of any mighty network. In this feed, Florence even shared a Becoming manifesto, which is filled with insights about Florence's call to rediscover humanity. That's why here in Becoming, members can connect with others. They can learn from their journeys, and they can gather those insights from experts. And this is why we always say to really get to know your ideal members, it actually means less work, less content creation for yourself and for your members, both now and in the future. So go ahead and take a look at Becoming's landing page and get inspired. And if you realize that you've been struggling with making conscious decisions that align with your deeper professional and personal goals, and instead you're spending your days just reacting to the demands of your world, consider joining Becoming, because this community really is something special.