Kyle Ford argues AI works best in communities when it quietly connects members, like a good host, rather than as an obvious bot. Proper connective AI increases retention and revenue. He recommends platforms like Mighty Networks that prioritize human connection over automation.
Over the next few minutes, I'm going to share with you how you can leverage AI to increase your retention rate and multiply your revenue with your online community. And to understand how and where you can use these AI capabilities, we first need to discuss what everyone's getting wrong when it comes to AI in communities. Right now it seems as though most people, and perhaps even yourself included, are using AI to create endless content, auto respond to everything and and even create fake engagement. But here's how AI can actually revolutionize your community. Now imagine AI that is like the world's best party host, right? It knows who should meet who, which conversations you and everyone else will actually love, and it makes introductions feel natural. Now imagine that we could take that same concept and implement it in communities and even automate all of that. No more of your members missing out on the main reason they joined a community in the first place. To connect with others. And here's the thing nobody's talking about as it relates to AI. The best AI in communities is the AI that you don't even realize is there, right? It's seamless. And it's not a bot that you can spot a mile away. That's auto responding to comments and very clearly not a real person. And it's likely to no surprise that retention rates are low in online communities because people miss out on the community aspect. They join a community to be around like minded people. They join a community for actual transformation, posting results and connecting with others. And when the main focus of AI is anything but, those retention rate falls quickly. So how is this news that you can actually use to increase your retention rates and multiply your revenue? Well, if you're actively managing an online community or looking to start one, it's very important that you start it with these AI capabilities in your back pocket, as these are the driving forces behind major and long term success. When picking a community platform and ask yourself this golden question. Do they use AI just to create mediocre content? Or are they leveraging AI to act as a superpower for me, allowing my members to actually connect with each other rather seamlessly and feel a part of the community? I mean, the main reason they're there in the first place, or another way to reframe this question is are they using AI to distract my members? Or are they using AI to engage my members and increase retention rate? Which as you and I both know, is also going to increase your revenue potential. And I'm here to tell you, and to leave you with this, AI in communities is not about replacing humans. It's not about autoresponding to comments and messages. It's certainly not about creating endless, rather mediocre content. Instead, it's about helping your members connect with each other and to make them feel a part of an actual community. So whether you're looking for a platform to start your community on, or perhaps you're looking to even migrate to communities that leverage AI the right way, it is important that you focus on the actual AI capabilities and look for platforms like Mighty Networks that use AI the right way, the way that's going to allow you to make an impact for your members and for yourself.
