Kyle Ford argues that the most valuable, scalable businesses aren't built on direct creator-to-audience relationships like newsletters. Real scale comes from creating valuable relationships between audience members themselves, not between creator and fan.
I personally believe, and I'm backed up by a heck of a lot of data that says the most powerful, most successful and most valuable businesses in the world are not audience businesses. They're not about your direct relationship with your audience. It is about how do you create valuable relationships between members of your audience. I passionately believe that is where the world is going. Who.
