A short persuasive monologue (YouTube Short) by Kyle Ford arguing that creating online communities, courses, and memberships is one of the most resilient and low-cost business models right now. The speaker contrasts communities with MLMs, print-on-demand, dropshipping, and affiliate marketing, claims those alternatives are less sustainable and more expensive to start, and emphasizes that engaged communities deliver member outcomes and recurring monthly revenue.
Chapters
People are freaking out about the economy right now. So I've got a question for you. Do you know what one of the most resilient and easy to start businesses is right now? Creating an online community. You can put together courses and memberships. Yet for some reason, so many people are drawn to MLMs, print on demand dropshipping, affiliate marketing. But the thing is, those businesses, they're not very sustainable. Not only are they hard to start, but they're expensive in terms of the startup costs. But communities, on the other hand, they're thriving right now. You see, when you bring together members with a shared goal, like becoming a solo traveler, growing investments, or getting fit and healthy, you're not only connecting people, but you're building a more meaningful business because your business makes a difference in their lives. And if you're getting these people in your community results, they're going to stick around month after month. So why would you fight tooth and nail with hundreds of thousands of other companies for a one time sale when you can build a genuine business that people absolutely love?
