Tom Aaron, Mighty Network's Chief Product Officer, explains how the platform lets creators build branded communities that combine courses, live streaming, and events in one place. The focus is on member-to-member connections, local networking by zip code, and keeping the host's brand at the center.
When I hear stories of people creating communities on Mighty that just aren't possible on social media or other platforms, I'm invigorated. This is an essential service for anyone, bringing people together. You may start the conversation with your audience on TikTok, but with mighty, you can create an entire world that's easy to use, unique and entirely yours. And we're always looking for ways to deliver magic between your members, to reimagine what's possible in communities, courses and memberships, to reimagine how people find your community and discover its value. There's an art and a science to building a community. Your members need to be able to show up and easily understand how things work. But simultaneously, you'll want to take them somewhere new, somewhere that, as a host, you can design experiences that are just not possible when juggling six different services and running up against the artificial barriers between, say, online courses, live streaming, community or events. Those things should be together in one place and work seamlessly. And we want to create a place where your members can naturally meet the most relevant people in the community who are on the same path or even in the same zip code somewhere that creates real, profound results and transformation in people's lives. These connections and relationships are more interesting and vivid and compelling than anything possible today on social media or other platforms. It's what guides us, and we're proud to offer it to hosts as obsessed as we are with creating amazing experiences for the people they serve. And it's all yours. And this is where we're different. We put you and your brand front and center. Why? This isn't about us, this is about you. And because it makes an incredible experience for your members, our approach ushers in a new era of ownership, creativity, and building culture that is all your own and and delivers the software you need to make it happen. It delivers on the promise of the Internet. And it's impossible not to be excited about what we're building.
