Stop charging what YOU'RE worth
29 Aug 2025 · 0 min
0:18
Short monologue (YouTube) by Kyle Ford challenging the common advice to "charge what you're worth," arguing that the phrase sounds good but doesn't help with effective pricing strategy.
Short monologue (YouTube) by Kyle Ford challenging the common advice to "charge what you're worth," arguing that the phrase sounds good but doesn't help with effective pricing strategy.
I'm gonna say something provocative here. The way that you're gonna price is not this sort of thing that I hear where people are like, make sure you charge what you're worth. I want to challenge that. It sounds so good, people can snap about it, but it doesn't actually help you price effectively.
