Kyle Ford argues the best businesses deliver real value that justifies high recurring fees. He uses a $1,975/month subscription as an example of what happens when customers see genuine product value and stay loyal.
The best businesses in the world create engagement that has people coming back because they're finding value. And when that happens, guess what? People don't leave. And when people don't leave, that means even if you're charging $1975 a month, they're going to keep paying it. Not because they've been tricked into doing so, but because of the reality of the experience that you have created.
