Kyle FordDirector of Product Marketing at Mighty

The Best Pricing Model for Businesses

Name: The Best Pricing Model for Businesses
Uploaded: 2025-01-19T10:01:27+00:00
Duration: 34 s
Channel: Kyle Ford
Description: Short presentation (YouTube) by Kyle Ford on pricing memberships. The speaker gives three considerations: assess the value of results members will…

19 Jan 2025 · 1 min

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Short presentation (YouTube) by Kyle Ford on pricing memberships. The speaker gives three considerations: assess the value of results members will achieve, identify purchases the membership can replace, and pick a price that motivates both organizer and members. The speaker also asserts that higher prices can lead to better member outcomes and transformations.

Chapters

The way to calculate the price for your membership is actually pretty easy. What is the value of the results that your members are going to generate by being a member of your community? Number two, what are your members buying today that your membership can replace? And number three, what price motivates both you and your members to prioritize your community? And it turns out the higher the price, the better results and transformation your members will get.