Kyle FordDirector of Product Marketing at Mighty

The GENIUS Approach To Growth In Business

Name: The GENIUS Approach To Growth In Business
Uploaded: 2025-03-05T09:00:34+00:00
Duration: 31 s
Channel: Kyle Ford
Description: This content was created by Kyle Ford. This content was uploaded by Kyle Ford. This is a YouTube video titled "The GENIUS Approach To Growth In Business"…

5 Mar 2025 · 1 min

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This content was created by Kyle Ford. This content was uploaded by Kyle Ford. This is a YouTube video titled "The GENIUS Approach To Growth In Business" (created 2025-03-05T09:00:34Z) containing a single-speaker presentation about growth and marketing funnels. The speaker critiques traditional top-of-funnel tactics, suggests that committed community builders can recruit an initial ~10 members, and proposes “flipping the funnel” as an alternative approach to achieve sustainable community growth.

Chapters

So this is a funnel. And people marketers, or people call themselves marketers will tell you you need a funnel to grow. Let's agree that anybody who's serious about this can get 10 folks to join their community. So you can get 10 folks. How do you get to a sustainable number? Well, the theory is you put attention in the top of the funnel, you promote, you buy ads, whatever it is, and most people drop out. But some end up at the bottom. Converting. My proposal is you flip the funnel and make it into a me.