A short excerpt from a YouTube talk by Kyle Ford arguing that the most powerful and valuable businesses are not audience-based (one-to-many) but instead focus on creating valuable relationships between members (community-driven). The speaker asserts these businesses are easier to build given more sophisticated software, and that 'people magic' and Mighty Networks make creating and growing communities trivial.
I personally believe, and I'm backed up by a heck of a lot of data that says the most powerful, most successful and most valuable businesses in the world are not audience businesses. They're not about your direct relationship with your audience. It is about how do you create valuable relationships between members of your audience. I passionately believe that is where the world is going. This is how the absolute best businesses have been built. And they are the easier business to build. It's just that they require more sophisticated software. So the entire point of people magic, what we're doing with this show, what we're doing with our software at Mighty Networks, is to make it trivial. Trivial to create and grow a community.
