A short excerpt of a YouTube masterclass by Kyle Ford arguing that the primary reason community businesses succeed is member-to-member connection. The speaker introduces the concept “People Magic” and notes that Mighty invests in that approach.
Community business succeeds or fails. Not by how much content you have, not by how much content you're generating or how many videos that you have that you offer as a part of your membership or as a part of your course. But success comes down to one factor, and you're probably guessing what that factor is based on the name of this masterclass. People Magic Profit. So? So the number one reason community businesses succeed is when members connect with other members. That's why at Mighty, we are so invested in People Magic.
