Short YouTube talk by Kyle Ford arguing that communities are the ideal business model over the next five years because they organically reveal their members’ desired direction. The speaker emphasizes two linked properties: communities are forgiving (a safe place to experiment and get things wrong) and they surface the path forward for growth.
I truly believe a community in this moment, in the next five years, is the perfect business. Because what your community is doing, by the very nature of being a community powered by people magic, is that they are showing you the path forward for where they want to go next. So what's actually really cool is, number one, communities are really forgiving. They're a phenomenal place to try things and to get things wrong.
