Kyle Ford argues that world-changing movements start small. Alcoholics Anonymous began with 12 people in a church basement. Focus on helping a few people now, and network effects compound into global change over decades.
Let's say your goal is to provide solace and aid and behavior change to millions and millions and millions of people around the world who are struggling with alcoholism. Well, you could say, how am I going to do that in a week? Or you could say, how am I going to help 12 people in Cleveland sit in a church basement and connect with each other? Let's build Alcoholics Anonymous, and then let's build a network effect that goes with it, because 40 years from now, it's going to have changed the world. That didn't happen because you said, there's a big problem. I need a big solution. You said, can I help 12 people? Can I make an impact right here and right now? And the same thing is true with every podcast you've ever listened to. The first week, it only had 10 listeners.
