Kyle Ford and Darrel argue that you already have a network, no matter how small. Your Facebook page, LinkedIn connections, or modest follower count is a real community you can use to find members for a membership program.
So, Darrel, what would you say are like the connecting dots between finding and growing your network and also finding and growing the right audience members for you?
Yeah, that's really good. Well, first of all, I think everybody in here has a network, whether they know it or not. So I think that immediately, if you have a Facebook page and you have a group of friends that are on that Facebook page, there is a community. If you have even 10, 20 followers on LinkedIn or connections on LinkedIn, there's a network.
