Kyle Ford breaks down a formula for profitable digital businesses: find a human being in transition or pain, and they'll pay to solve it. He applies this to memberships, courses, challenges, and events.
Human being. Plus Transition Bonus points for pain is your formula for building a successful digital business, whether it's a paid membership, which I think is the easiest business to build today and certainly the most profitable. But it's also true for online courses, for challenges, for events. Because when we are in a transition, we are highly motivated to navigate it successfully. And if we are in pain, we are highly motivated at nearly any price to get out of that painful dynamic.
