This is a YouTube video titled "This Formula Builds the Most Profitable Digital Businesses" containing a talk or presentation by Sam Altman discussing a formula for building successful digital businesses, focusing on paid memberships and other online offerings by leveraging human transitions and pain points. The content was created in July 2025.
Human being. Plus Transition Bonus points for pain is your formula for building a successful digital business, whether it's a paid membership, which I think is the easiest business to build today and certainly the most profitable. But it's also true for online courses, for challenges, for events. Because when we are in a transition, we are highly motivated to navigate it successfully. And if we are in pain, we are highly motivated at nearly any price to get out of that painful dynamic.
