Kyle Ford breaks down pricing memberships using three Rs: Results, Replacement, and Respect. He recommends anchoring at $48/month based on Mighty Networks data, and targets members in transition or experiencing pain.
$48 per month (≈ $500 per year).
Kyle Ford.
2025-01-15.
I am going to show you how to build an offer. This is the place where you are going to charge for your membership. And the same principles apply to an online course, a challenge, an event. And now that we're talking about asking people for money, one of the things that I've seen is that it can be kind of stressful and there's a lot of questions and a lot of fear behind those questions and a lot of myths that you are going to want to look at and, and I'm going to want to knock down. So to build your offer, you're going to want to start with a price. So the way to calculate the price for your membership is actually pretty easy. It's three Rs. Number one, results. What is the value of the results that your members are going to generate by being a member of your community? Number two is replacement. What are your members buying today that your membership can replace? And number three is respect. What price motivates both you and your members to prioritize your community? And it turns out again, if people pay attention to what they pay for, the higher the price, the better results and transformation your members will get. So results, replacement and respect. And hopefully all three of those are leading you to something that we've discovered here at Mighty Networks, which is the average monthly price for a membership that gets people results and transformation in their lives, gets people real value from their results, replaces other things that they're spending money on, and, and is a price that allows both you and your members to prioritize your new membership. Well, I want you to anchor on this $48 a month, or roughly $500 a year. That is the average price that we see across Mighty Networks and across offers that are running on Mighty networks. Now here's the beautiful thing about it. $48 is something that if somebody is able to get that unlock in terms of new revenue or that job promotion or the even the things that you can't necessarily put a figure on like a happy family or, you know, more inner peace. This is a price point that is going to deliver results, that's going to replace a number of other things that people are doing and ultimately give your new membership the respect and attention that it deserves. So as you think about your offer, just remember you've got results, you've got replacement, and you have got respect. So those are the basics of building your offer. Results, replacement, respect, really aiming for a $48 a month or $500 a year price point and zeroing in on your ideal member, a human being in transition, or in some cases, that transition might be pain. And that's it. Those are the basics on how to build an offer.
