Kyle FordDirector of Product Marketing at Mighty

TikTok Creator fund = NOT the 💰 pit you thought. #shorts

Name: TikTok Creator fund = NOT the 💰 pit you thought. #shorts
Uploaded: 2022-10-24T19:36:01+00:00
Duration: 36 s
Channel: Kyle Ford
Description: A YouTube short by Kyle Ford arguing that the TikTok Creator Fund pays very little—about $0.02–$0.04 per 1,000 views (roughly $20–$40 per million)—citing…

24 Oct 2022 · 1 min

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0:36

A YouTube short by Kyle Ford arguing that the TikTok Creator Fund pays very little—about $0.02–$0.04 per 1,000 views (roughly $20–$40 per million)—citing sites like creatorscalculator.com, and advising creators to prioritize building community as a more reliable way to earn money from content.

Questions this video answers

$0.02–$0.04 (2–4 cents) per 1,000 views.

About $20–$40 per 1,000,000 views.

creatorscalculator.com

Chapters

What if I told you that the TikTok Creator Fund isn't that profitable? TikTok has been decidedly secretive on how much it pays its creators. And maybe it's because on average, TikTok only pays 2 to 4 cents for every thousand views, meaning a million views is only going to get you 20 to $40. Websites like creatorscalculator.com can show you these estimates, and it's just not very profitable. But there's good news. There is a way to do what you love while making a profit. The answer is community. You can make money by bringing people together around something that you are passionate about. It's a better business with purpose and profit.