Kyle FordDirector of Product Marketing at Mighty

Watch This if You're Planning a HIGH-TICKET Event...

Name: Watch This if You're Planning a HIGH-TICKET Event...
Uploaded: 2024-05-03T14:06:14+00:00
Duration: 51 s
Channel: Kyle Ford
Description: YouTube video (single-speaker) by Kyle Ford offering advice for organizers of high-ticket events. The speaker gives a case study of a brand serving…

3 May 2024 · 1 min

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0:51

YouTube video (single-speaker) by Kyle Ford offering advice for organizers of high-ticket events. The speaker gives a case study of a brand serving high-growth founders that shifted from an annual conference to a membership supported by a branded app ('Mighty Pro People Magic'), producing ongoing local networking, business collaborations, higher perceived value (allowing price increases), and reduced recurring work for the team.

Chapters

One of my favorite examples is a brand who works with high growth founders. They started a membership where these founders would get together at an annual conference and that was it for the year. Every year this team had to resell again and again on Mighty Pro People Magic on their own branded apps means that these founders are finding each other people near them, other founders like them. They're even doing business collaborations. What does that mean to the brand? It means with no more work, even in some cases less work membership is having a higher impact with less work from the team. And they've even raised their prices because it is so valuable to have this professional network under their brand. People Magic on their own branded apps just keeps this flywheel going. It's amazing.