Short advice to small or early-stage creators about securing brand collaborations: there is no fixed follower threshold required—brands do not universally demand X-thousand followers. Pitches should be tailored to a creator’s stage, and having a specific niche is often more valuable; the speaker notes many clients are smaller than expected but niche-focused.
You're only limited by your own creativity. There's no arbitrary threshold or audience size that you need to reach in order to be allowed to collaborate with brands. But your pitch has to change depending on where you're at. This is the number one objection I get I am too small. I'm too early. Maybe I reached out to a brand one time. They said we only work with people who have x thousand followers. And then you think, well, I guess that's what every brand or company thinks. So I guess I got to get to that level before I'm worthy to collaborate with a brand. And the pretty surprising thing that I'll share is that actually the majority of my clients are much smaller than most people would expect, but they have a very specific niche.
