This is a YouTube video titled "What unique angle are YOU owning?" created in July 2025. The content features a single speaker discussing strategies for collaborating with brands, emphasizing that audience size is not a strict barrier and highlighting the value of niche targeting. The speaker addresses common objections about being too small or early-stage to work with brands.
You're only limited by your own creativity. There's no arbitrary threshold or audience size that you need to reach in order to be allowed to collaborate with brands. But your pitch has to change depending on where you're at. This is the number one objection I get I am too small. I'm too early. Maybe I reached out to a brand one time. They said we only work with people who have x thousand followers. And then you think, well, I guess that's what every brand or company thinks. So I guess I got to get to that level before I'm worthy to collaborate with a brand. And the pretty surprising thing that I'll share is that actually the majority of my clients are much smaller than most people would expect, but they have a very specific niche.
