Kyle Ford argues that people in transition are your most motivated buyers. He recommends combining courses with community in small groups to enable real transformation, and points to Mighty Networks as a platform built for this approach.
The people who are going through transitions are by far the most motivated people to buy things, to contribute to things, to invite new people to things. That is why tapping into a transition is so powerful. For creating these kinds of digital commerce and digital community businesses, then the value of what you are building can still be a course, but instead of it being about passively consuming content or your passive income, it is about setting up the the framework for people to be able to tackle these transitions, getting these kinds of results and transformation that come from what you've designed for them together in small groups. To do this, you gotta bring your course and your community together in the same place. And that's obviously unbiased. That's what we offer at Mighty Networks, and it works extremely well.
