This is a YouTube video titled "Word of Mouth Still Wins" featuring Kris Krohn discussing the effectiveness of word-of-mouth marketing over paid advertising funnels for digital businesses, membership sites, courses, challenges, or events. The content was created in July 2025 and focuses on marketing strategies.
Word of mouth has always been, continues to be, and will continue to be the most effective form of marketing or attracting new people into your aspiring digital business. Or ideally a membership, a course, a challenge, or an event that you can possibly have. So you do not have to do the expensive marketing of paid ad funnels and all the complexity that comes from this really simple thing that you hear a lot from the gurus out there of. Oh, just set up a paid ad funnel. It's no big deal. You just want to make sure that your ad prices and all the emails that you have to write and all the landing pages that you have to build and test and optimize, all of that costs less than the revenue that you're generating. Well, I have got a better answer.
