Kyle FordDirector of Product Marketing at Mighty

You can STOP the content grind. Start THIS instead.

Name: You can STOP the content grind. Start THIS instead.
Uploaded: 2024-09-24T22:34:06+00:00
Duration: 53 s
Channel: Kyle Ford
Description: This content was created by Kyle Ford. This content was uploaded by Kyle Ford. This is a YouTube video titled "You can STOP the content grind. Start THIS…

24 Sept 2024 · 1 min

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This content was created by Kyle Ford. This content was uploaded by Kyle Ford. This is a YouTube video titled "You can STOP the content grind. Start THIS instead." (created 2024-09-24) containing an English dialogue between two speakers (labeled SPEAKER A and SPEAKER B). The speakers discuss community and creator growth: SPEAKER B describes a MITEI model that analyzed millions of courses/communities and found 93% accuracy in predicting long-term retention, with member-to-member connections (threads, DMs, interactions) as the strongest indicator of success. SPEAKER A describes an early six-week creator program that grouped creators, encouraged weekly posting, tracked growth metrics, and found that building camaraderie and shared goals led to high posting adherence (over 50% of a 300-person cohort posted six videos in six weeks). The excerpt appears to be advice for creators on prioritizing community and peer connection over purely content or marketing tactics.

Chapters

Our team at MITEI just did this model, like built this model. So we looked across millions of courses, millions of the communities on Mitei, 93% accuracy. We can predict whether a community or course is going to stick around, grow, bring in new people for free, you know, through word of mouth and drive in like long term retention. It was not about the content, it was not about the way that they were marketing. It was one thing member to member connection. Were members meeting each other, were they talking to each other, were they on threads together? Were they DMing? That was and is the number one indicator of a successful community or course or paid membership.
Early, early on, we actually, we thought of creator now as this six week experience where we would get creators to come and post.
A weekly video for six weeks. And.
Then we're gonna bring in all of our like friends that are amazing creators to come teach random things along the way. And then we put everyone into groups of 20 that were competing to see which team could hold the highest streak. We the whole time have had a platform where we're tracking growth off of YouTube and actually looking at are these videos working at all. But the primary thing for us was actually making stuff is the leading indicator to the lagging indicator, which would be views and subscribers. So we just get these like aspiring creators to actually be making stuff. And what we had realized in that first cohort was of that group of 300, over 50% of creators posted six videos in six weeks. And that's when we realized it was far less about us and like the educators were bringing in and it was more about can you create this sense of camaraderie and this energy of bringing people together that have a shared mission, shared goal, and then they get to go sprint at that.