Single-speaker YouTube talk by Kyle Ford arguing that the primary determinant of success for digital community businesses (paid memberships, online courses, challenges, events) is member-to-member connections rather than producing more content. Strong engagement from these relationships leads to people repeatedly returning and sustained participation.
Here at Mighty, we looked at what separates the successful community businesses from those that fail. What matters is whether or not your members make connection with each other, and that's a paid membership. Online courses, challenges, events. Whether or not people build relationships with other members is the only factor in whether your digital business is successful or not. You're creating people magic, building new relationships that create extraordinary engagement. And here's what happens with extraordinary engagement. People keep coming back.
